• AT&T reports 7 out of 10 business calls are placed on hold.
• 85% of callers put on hold will keep listening if there’s a message as compared to the 88% of business traffic that will hang up when forced to hold. Of that 88%, 34% won’t call back.
• Nearly 90% of callers prefer on hold messages to other options.
• 16 to 20% of callers made a purchase based on an offer they heard while on hold.
• A survey commissioned by Accountemps found the average business executive spends 60 hours/year on hold.
• If 100 callers are placed on hold each week for just 30 seconds each, a company accumulates more than 43 hours of hold time in one year. With two on hold messages playing each minute, these callers would hear over 5,000 promotional messages about the business.
• Callers on hold are your best prospects for new and repeat business…because they called you! |